Why Indian fashion garments are famous in foreign countries as an ethnic wear

Indian fashion garments are high on demand in different countries of the world. Fabrics like cotton, silk and other handloom products are recognized and highly appreciated in these countries. It can be rightly said that Indian fashion has carved its essential niche in the world map. Indian wears are known as ethnic wear in these countries. Though you cannot pin point a particular reason behind it, yet there are several logics that can be attributed for that. Some of them are as discussed as below: 

1. Ethnic dress is something which is attached to the cultural history of its citizen so much so that both the dress and the country become synonymous with each other. Our traditional wears like saree, salwar kameez, sherwani or kurta have made a grand comeback in the fashion scene and have represented the Indian background, thus have been named ethnic wear. 
2. The Indian fashion garments essentially mean gorgeous dresses like sarees, salwar suits and lehenga.  The  one  that  are  popular  in  foreign  countries  are  usually  gorgeous  with embellished  and  heavy  zari  and  zardousi  works  that are  worn  in  festivals  and  formal occasions  like  wedding  or  engagements.  Since  these dresses  are  related  to  ethnicity  of India, overall Indian  garments are named ethnic wear. In  short it can be  said,  garments which represent the ethnic India are known as its ethnic wear. 
3. In India,  every  state has  a unique dressing  style. The main  dresses of women are saree draped in different styles, lehenga and salwar kameez while for men, it is dhoti or pajama with  kurta.  These  are  the attires  that  are  represented  in  international  market  as  Indian fashion  garments.  If  looked  from  this  perspective, they  are  truly  ethnic  wears  of  the country.  
4. India is known for its rich cultural background. It is much different from the way shown in Hindi films which has a huge international market. In reality, people are much grounded and socially conservative. Though the change in mindset has brought about a sea change in the fashion industry,  where both  men  and women prefer  western  outfits for office  and regular  wears,  Indian  fashion  garments  still  mean  and  denote  the  formal  Indian  wears which are regarded as ethnic wears.  
5. Formal  wears  of  both  men  and  women  that  are  popular  in  the  national  as  well  as international markets are hugely inspired from the royal history. If you browse through the pages  of  history,  you  will  find  rajas,  maharajas  and  maharanis  flaunting  dresses  like embellished lehenga, silk sherwani, tussar dhoti, heavily worked saree etc. Now the word 'ethnic'  originates  from  Greek  word  'ethnos'  which means  people  or  folk.  Since,  these traditional  Indian  dresses  represent  the  folks  of  historical  India,  they  are  called  ethnic dresses.  

No matter why  and what do  you call the Indian fashion  garments, the bottom line is they  are becoming popular with every passing day. Young Indian designers are winning accolades, awards and hearts in all prestigious events related to fashion. Indian designs like handloom, kalamkari, zardousi, aari, kantha etc are high on demand because they represent India. 

Though in mainland India, ethnic dresses are exclusive to women as on any day you will find a huge number of urban women  in  traditional  regular  dresses  like  sarees  and  salwar  kameez  while  men  wear  shirts, trousers, jeans etc. 

It is only on formal occasions where women wear heavy traditional dresses, men are seen wearing typically ethnic wear for men like sherwani, or kurta with pyjama or dhoti which are improvised to make more popular. And, in this way, Indian fashion garments becomes ethnic wear to the whole world.